MANDATEWe Made 40 Million
Citizens Listen.
HHS National Vaccination Awareness Campaign · 2025 · In partnership with CDC Communications
The Evidence
Wall.
Each mandate below represents a civic communication challenge solved through the creator economy. Awards and outcomes are listed first — because results precede explanation.
Webby Award — Best Public Service Campaign
Every Dose Counts
U.S. Department of Health & Human Services
HHS needed to close a 12-point vaccination gap among adults 18–34 — a demographic that hadn't responded to broadcast media in years. We embedded the campaign inside the health and wellness creator ecosystem, briefing 340 creators on clinical messaging and deploying content in three waves over six weeks.
Strategy
Creator-embedded clinical storytelling across TikTok, Instagram, and YouTube Shorts. Compliance-reviewed scripts with CDC medical officers. Zero paid-media budget; 100% organic reach.
Creator Roster
Case File
CASE-01 · 2025
PRSA Silver Anvil — Tourism & Hospitality
Virginia is for Every Traveler
Virginia Tourism Corporation
Virginia's legacy tourism identity wasn't resonating with millennial and Gen Z travelers who were choosing Tennessee and the Carolinas. We reframed Virginia's identity through 90 travel creators who explored under-visited regions — the Northern Neck, the Crooked Road, the Eastern Shore — generating content that felt discovered, not promoted.
Strategy
Long-form creator itinerary series + short-form highlight reels. Geo-targeted content delivery by traveler origin market. Partnership with state park system for exclusive access storytelling.
Creator Roster
Case File
CASE-02 · 2024
Congressional Citation — Civic Innovation
Know Before You Vote — Chicago
Chicago Board of Election Commissioners
Chicago's 2024 municipal election faced a projected 22% drop in under-40 participation. We deployed a hyper-local creator network of 67 Chicago-based voices — neighborhood journalists, food bloggers, music personalities — to translate ballot measures into plain language content distributed in the 90 days before election day.
Strategy
Hyper-local creator activation by ward and neighborhood. Plain-language ballot explainer series. Partnership with Chicago Public Library for in-person activation events amplified by creator coverage.
Creator Roster
Case File
CASE-03 · 2024
Built for
Institutional Scale.
Seven years of government-grade infrastructure, compliance frameworks, and creator relationships — not available anywhere else.
Every creator cleared before the first briefing call.
We run a 47-point compliance review on every creator before they touch government messaging — checking audience demographics, past brand conflicts, platform history, and security clearance compatibility for sensitive campaigns.
Every post reviewed by legal before publish.
Attribution modeling built for government KPIs.
Campaign security for sensitive mandates.
Secure briefing environments, NDA infrastructure, and information compartmentalization for pre-announcement campaigns.
72-hour activation for emergency campaigns.
Creators who speak to communities in their own language.
Seven years of
documented results.
Total Citizens Reached
Across all active mandates
Government Campaigns
Federal, state, and municipal
Pre-vetted Creators
Across 18 language communities
Public Value Generated
Measured by agency KPIs
Mandated by
U.S. Dept. of Health & Human Services
Centers for Disease Control
Virginia Tourism Corporation
Chicago Board of Elections
U.S. Census Bureau
FEMA Public Affairs
California Dept. of Public Health
NYC Mayor's Office of Communications
On the Record
The most sophisticated government creator operation in the country.
— Federal Communications Review, 2025
Mandate's work on the vaccination campaign exceeded every benchmark we set.
— HHS Communications Director, 2025
They understand compliance without sacrificing cultural resonance.
— State Tourism Board Director, 2024
Request a
Classified
Brief.
Every engagement begins with a classified brief — a confidential assessment of your campaign objectives, target demographics, and creator strategy. No obligation. No pitch deck. Just a direct conversation with our government communications team.
Briefing delivered within 48 business hours
NDA executed before any campaign details are shared
Direct access to Mandate's government practice lead
Preliminary creator roster included at no charge
Capabilities Deck
Download our full capabilities deck — 42 pages of case studies, compliance frameworks, and creator network data. Available to institutional email addresses only.